Let’s say you have a new website and decided to use Google Analytics in it.
When you click “+Create Property” in GA admin and follow all instructions, you may realize that you created a Google Analytics 4 property.
But what if you need Universal Analytics property instead?
If you are reading this in 2021-2022, there are a few options:
Option 1: Use Universal Analytics and Google Analytics 4 at the same time.
Option 2: Use Universal Analytics only.
Google forces us to use Google Analytics 4.
And this is a great tool, but with huge updates(in comparison with Universal Analytics):
So, for now, it is a bad idea to rely on Google Analytics 4 only(although this is a great tool).
Step 1: Open Google Analytics “Admin”(bottom-left corner)
Step 2: Click “+ New Property” in the middle column
Step 3: Click “Show Advanced Options”
Step 4: Click “Create a Universal Analytics property”
Step 5: Choose one of the options:
Step 6: Finish the configuration, depending on the chosen option.
“Before”:
“After”:
That’s it!
Don’t be scared to create a new Google Analytics property – you still have a choice between Google Analytics 4 and old-fashioned Universal Analytics!