Game-Changing Google Analytics 4 Strategy

“An hour of planning can save you ten hours of doing.”(c)
– Dale Carnegie.

What is the deal?

You need a plan for working with Google Analytics 4, one that is based on your business’s KPIs and goals. Without such a plan, you risk having disorganized data in the future. 

The complexity of your business and/or website dictates the necessity to track more user actions, increasing the chances of failure without a strategic approach.

For a simple WordPress blog, basic tracking with a concise tracking plan may suffice. However, if you operate a large e-commerce store and need to monitor user behavior at each funnel step, determine which coupons are most effective, and identify which products are more efficient, a comprehensive strategy is essential.

Ideally, you should devise this strategy before beginning any implementation.

After all, you wouldn’t start building a house without a blueprint, would you?

What is the solution?

Google Analytics is a tool designed to help grow your business.

The Analytics Strategy specifies exactly how this will happen, and it must be unique and tailored to your business goals.

How does it work?

We start by identifying your business needs, KPIs, and goals.

Then, we align these with GA4 tracking. Questions to consider include:

  • How will you use GA4 data?
  • What are your traffic sources?
  • Do you require remarketing in Google Ads?
  • What data should be included in dashboards?
  • What events need to be collected?
  • What parameters should be sent with events?

If you’re using other tracking pixels (such as Facebook, TikTok, Bing, etc.) and need to integrate data from them as well, we can incorporate these into our strategy.

Based on this information, we then create a comprehensive document.

What is the output?

A roadmap, which includes:

  • Events you need to track;
  • Parameters that need to be sent with those events;
  • Custom dimensions and metrics that may be used;
  • Audience definitions;
  • A UTM-tagging strategy (up to 20 different combinations of source/medium/campaign).


Would you like to see what it looks like?

Download these examples of Analytics Strategies created for our clients:

Why do you need this now?

A strategy forms the foundation for a solid implementation of tracking.

If you have “translated” your goals into Google Analytics’ dimensions and metrics, it means your data will be relevant to your business. This creates a solid foundation for GA4 tracking that will serve your needs for years.

How long?

Generally, the process takes 7-10 business days. However, the timeline depends on the communication between our team and yours.

If you require a faster turnaround, please let us know. We can prioritize your project, although this will incur an additional cost.


We can offer you a 10% discount for 100% upfront payment. Please mention this in the form if you are interested. This offer is temporary, as we can only serve a limited number of companies.

Interested in a Game-Changing Google Analytics 4 Strategy?