Ultimate Google Analytics 4 Audit

Let’s say you have Google Analytics 4 tracking. You use it to collect data, analyze, and visualize it.

You may find yourself in one of two situations:

  • You think your tracking is good.
  • You know something is wrong.

Scenario one: You think your tracking is good

This might indeed be the case, especially in scenarios where only basic tracking is used, which can function “normally”. Additionally, some plugins perform exceptionally well for both simple and complex setups.

Here, we can help to verify your setup’s integrity and conduct a health check. This ensures confidence in your tracking and the accuracy of your data. As a business owner, it’s impossible to be well-versed in every tool used, which can lead to overlooked critical details—a common occurrence.

Scenario two: You know something is wrong

You’re aware of inaccuracies or even specific problems that need resolution. Often, what we see is just the tip of the iceberg, with multiple underlying issues.

For example:

  • You notice a discrepancy between Revenue in GA4 and your CRM.
  • You encounter a significant amount of (Unassigned) traffic and are unsure of its source.
  • You run Google Ads campaigns based on GA4 conversions, but the outcomes are disappointing.

Why you may need a Google Analytics 4 Audit?

The quality of the data is crucial, as your business decisions depend on it.

Incorrect data leads to wrong business decisions.

Honestly, it’s better to have no GA4 data at all than to rely on inaccurate data.

What might be wrong?

Poor cross-domain tracking. Incorrect attribution. Messed up UTM-tagging. Wrong integration with traffic sources. Missing tracking snippets on pages. Duplicate tracking snippets. Inaccurate conversion tracking. Issues with events and conversions, among others. And so on.

If the data is bad, the decisions based on it will be bad too.

How can we help?

We can review your Google Analytics 4 configuration using our checklists and 12 years of experience in this niche.

What will you receive?

The deliverable of a Google Analytics 4 Audit is a document reviewing 30-40 GA4 configuration items, detailing the following aspects:

  • What is good;
  • What is bad;
  • What is bad but not important;
  • Recommendations;
  • Summary.

Additionally, we would be happy to answer any questions you may have after receiving the document.

Why do you need Google Analytics 4 Audit now?

The sooner you identify the problem, the sooner you can fix it.

The sooner you start collecting reliable data.

You could delay this process for 3 months, but if there are issues with GA4, they won’t simply vanish. You’d just accumulate 3 more months of inaccurate data.

On the other hand, if everything is fine, the audit will confirm that you can trust your GA4 data. However, from our experience, there’s always something amiss, though not all issues may be critical for your team.

How long does it take?

This will take 5-10 business days, depending on the nature of your business. For example, e-commerce websites may require more work.

If you need this completed more quickly, we can prioritize your project, but the price will be higher.

What are the next steps?

What happens after you receive the GA4 Audit?

We can work on a Google Analytics Strategy (if you need it), Implementation (fixing issues, configuring new tracking), or Reporting.


We can offer you a 10% discount for 100% upfront payment. Please mention this in the form if you are interested. This offer is temporary, as we can only serve a limited number of companies.

Other options

In addition to the full Google Analytics 4 Audit, we offer an Express GA4 Audit. This option costs 50% less than the Full Google Analytics Audit. It is significantly shorter and only includes checks of the main configuration items and critical issues, without detailed explanations.

If this is what you are looking for, please mention this on the form.

The GA4 Express Audit requires 100% upfront payment.


Here you can read what our other clients have to say about our work:

Project: “Website tracking auditing”

“Ruslan is a professional at analysing website tracking solutions. He provided us clear report and suggestions about how to fix our current tracking problems. It’s easy to communicate with him and we would like to work with him in the future if we have new projects.”

Project: “Google Analytics/Search Console Set up/Audit”

“Ruslan is very knowledgeable and was extremely responsive and very pleasant and easy to work with. He has produced the deliverables we had set out and would 100% work together again.”

Project: “Google Analytics Account setup audit and strategy going forward for growing e-commerce website”

“Ruslan was very meticulous, detailed and analytical in his work and even though it was a small and simple job from our side, took it very seriously. We valued his approach and gave us the comfort that it lay a good foundation for our work going forward. In addition, he also gave recommendations which were suitable for our size of the business and slightly beyond his scope of work from his perspective to contribute to the overall goal. Good luck Ruslan and we will sure to reach out to you again, hopefully soon!”

You can read more reviews on a separate page.


Would you like to check what our approach looks like?

Please, download examples of Audits below:

Something else?

After the audit is completed, we can proceed to the next steps.

We can help build a Measurement Strategy, fix your issues or implement new tracking features, or visualize your data.

Additionally, we can apply our data-driven approach to help maximize your profits through Google Ads campaigns, involving audit, strategy, and management.

Our extensive experience with Google’s products is our primary focus.

Interested in Google Analytics 4 Audit?

Please submit the form and share more details about GA4. We will get back to you soon: